Organizational Alignment
Success Creates Complexity
Organizations don't only lose focus when things go wrong. Success creates its own kind of complexity.
Read observationMission sets priorities. Strategy focuses resources. Culture turns plans into results. Risk tests the choices. For associations, not-for-profits, and mission-driven organizations.
Organizational Blur
When the mission is vague, outdated, or broad enough to encompass almost anything, it stops helping leaders choose what matters.
New priorities are added. Old ones remain. The organization stops focusing on what matters most to achieve the mission.
Time, money, and talent follow the growing list. Too many things get something; too few get enough.
Talented people work hard, but not always toward the same outcomes. Activity increases more than progress.
Risk rarely announces itself. It develops between priorities, decisions, resources, and execution. Seeing those gaps early gives leaders more room to act.
The problem isn't any one decision. It's the accumulation. Yesterday's commitments compete with today's priorities and tomorrow's ambitions. When everything matters, choosing what matters most is hard to do.
Where We Start Together
What the organization does to pursue its vision. We start here when that has become too broad, outdated, or difficult to articulate, and therefore less useful in making choices.
Choices about where limited resources will (and will not) go. We start here when priorities have multiplied faster than resources or outpaced the mission.
What the organization rewards, tolerates, and avoids. This is where the work gets done. We start here when talented people are working hard but not quite together.
We start here to identify what may be coming, understand what is at stake, test assumptions, and decide what the organization is willing to carry and what it is not.
You see symptoms without knowing the cause. We look across mission, strategy, culture, and risk to find the disconnect and where to start.
Engagements can include organizational assessments, board and leadership interviews, strategic planning, executive sessions, retreats and workshops, facilitated decision-making, risk reviews, and ongoing advisory support.
No two organizations arrive with the same problem, so we don't start from the same place. We listen, question, test assumptions, and look beneath the presenting problem to find where Mission, Strategy, Culture, and Risk are aligned. And where they are not.
Why Align MSC

Erik Pritchard has spent more than 25 years at the intersection of leadership and law. He was a partner at a global law firm, served as General Counsel to four national trade and education organizations, and ultimately became President & CEO of all four. Simultaneously working with four boards and overseeing an annual budget of $23 million.
Along the way, he led organizational change, built and executed strategic priorities, managed through crisis, and made difficult choices about where limited resources would (and would not) go. As outside counsel and General Counsel, he helped organizations pursue ambitious objectives while managing the governance, legal, and strategic risks that came with them.
Erik has seen organizational decisions from the boardroom, the executive chair, and counsel's table. He understands that a good decision rarely belongs to just one category: mission shapes the priority, strategy determines the commitment of resources, culture affects whether it gets done, and risk tests the assumptions and consequences.
Erik isn't there simply to facilitate the conversation. He is there to make it better. To ask the question that hasn't been asked, test the assumptions beneath the discussion, uncover the choices that need to be made, and help leaders decide what matters.
Better decisions often begin with a better question.
Observations
Organizational Alignment
Organizations don't only lose focus when things go wrong. Success creates its own kind of complexity.
Read observationMISSION
Too often, an organization’s mission statement is both well-written and mostly useless.
Read observationSTRATEGY
To paraphrase an old idea: show me where you spend your money and time, and I'll show you your priorities.
Read observationNext step
A short, candid conversation about what matters, what's getting in the way, and what you want to accomplish. If we're not the right fit, we'll say so.